Selling a Job to a Candidate

Most business owners who employ staff will be able to relate to this situation: you have found the ideal candidate and you want to make sure they are going to want to work for your company. You want to make them a job offer. How can you make sure they are a keen on the position as possible?

Here are some tips to help you sell your role to a candidate:

• Tell them about some of the previous successes in the role. Don’t just focus on money – tell them about what is involved on a day to day basis, so they can begin to imagine themselves in the role.
• Let them know how they can shape the role further. Make it clear that this isn’t a static role and there will be room to make it their own.
• Let them talk to you too. Give them plenty of time to feel they have got to know you a bit and have asked all their questions.